Web Design

With over three years of experience in web design, I began by creating landing pages for our sales and collection pages, quickly expanding my role to include A/B testing. I directed, designed, and collaborated on these tests, reporting results and developing brand-specific rules to enhance user experience and conversion rates. For the web designs I’m showcasing, I also created the complete branding, including logos, ensuring a cohesive visual identity across all platforms. My work was driven by data and strategy, blending compelling design with functionality to achieve impactful results.